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Search Engine Optimisation: To build a successful online business, your site needs to be found in search engines. However, achieving high rankings in search engines isn't a simple task...if it were, every website would have top rankings. There are three major areas you must focus on in order to enhance your site's search engine visibility: optimization of the actual HTML, link popularity and pay-per-click advertising. Following, you will find a detailed proposal that focuses on the first two of these areas: HTML Optimization and Link Popularity.
HTML Optimization
Optimization of your website's HTML accounts for between 50% and 90% of the weighting factors that affect your site's search engine rankings. The actual weight varies depending on the search engine. Even a search engine like Google, which depends heavily on link popularity, must ultimately look to the HTML to determine the relevance of your pages to the search terms entered by their users.
Link Popularity Building
Link Popularity refers to the quality and the quantity of external links to your website and it is one of the most important criteria used by the search engines to determine your site's ranking. While Link Popularity is particularly important on Google and Google-powered engines such as AOL and IWon, all of the search engines use this metric to varying degrees.
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