Search Engine Positioning

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches or does your competition? If you're listed, but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

Since the majority of Web site travelers begin with one of the major search engines, visibility on these sites has become crucial for most businesses. But what can someone do to increase his or her rank for keywords and phrases relevant to the Web site's content? The theme you'll hear from most Web marketers these days is this: "Submitting is not enough."

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