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| Top 10 Search Engine Positioning |
When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches or does your competition? If you're listed, but not within the first two or three pages of results, you lose. Since the majority of Web site travels begin with one of the major search engines, visibility on these sites has become crucial for most businesses.
Web DHM systematically improves your Web site's relevance for keyword and phrase queries in the major search engines. Traditionally, this has required long hours of trial and error. We offer the only service which includes all seven critical elements needed to generate, improve and maintain search engine rankings.
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| 1: How it works |
There are three major areas you must focus on in order to enhance your site's search engine visibility: optimization of the actual HTML, link popularity and pay-per-click advertising. Following, you will find a detailed description that focuses on the first two of these areas: HTML Optimization and Link Popularity.
HTML Optimization
Optimization of your website's HTML accounts for between 50% and 90% of the weighting factors that affect your site's search engine rankings. The actual weight varies depending on the search engine. Even a search engine like Google, which depends heavily on link popularity, must ultimately look to the HTML to determine the relevance of your pages to the search terms entered by their users.
What makes one site rank higher than another? It's a combination of many, many factors. Some of these factors include:
- Title Tag
- Meta Tags
- Position and frequency of keywords within the actual body text area
- Alt tags
- Internal linking structure of your site
- Head Tags
- IP Address
- Domain Name
- Page Names
- etc, etc, etc...
Many people are under the mistaken impression that Meta Tags are the primary factor that influences rankings. Nothing could be further from the truth. Again, if it were a simple matter of inserting key phrases into meta tags, then every website would be listed at the top of the search results. Obviously, this isn't the case. In fact, many engines ignore meta tags altogether.
Search engine optimization is a science, which involves statistical analysis of top ranking web pages to reverse-engineer the search engine's ranking algorithms. We know each search engines unique personality and how to build top ranking pages for each, without "spamming" or abusing the index. Every step of the way we create well-written pages that properly emphasize the keywords and topics that apply to your site. This methodology ensures targeted traffic to your business and improves the search experience for the end-user.
Link Popularity Building
Link Popularity refers to the quality and the quantity of external links to your website and it is one of the most important criteria used by the search engines to determine your site's ranking. While Link Popularity is particularly important on Google and Google-powered engines such as AOL and IWon, all of the search engines use this metric to varying degrees.
The benefits of increasing your site's link popularity are:
- Improved search engine rankings, particularly on Google, AOL and IWon.
- Direct increase in traffic via links from other websites
Enhancing your Link Popularity through reciprocal links is an important traffic building strategy, but it is not a quick fix. It takes time for Google and the other search engines to index your incoming links and affect your Google Page Rank. In fact, it may take two months or longer to see the effect of your new incoming links on your search engine rankings.
Inappropriate or unethical Web site promotion techniques often result in rankings that will drop quickly or permanently ban your site from a particular search engine. We target only those search engines determined to be "important" and significant for search engine positioning.
Banner and print ads charge for every impression displayed. Search engine positions are often FREE, and are more credible than banner ads.
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| Design Studio: |
We work closely with our clients to achieve their goals and we strongly implement the Systems Development Life Cycle (SDLC) methodology, which is the overall process of developing information systems through a multistep process from investigation of initial requirements through analysis, design, implementation and maintenance.
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| How To Select A Web Hostīng Company |
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